March 2011
3 posts
Loyalty in branding.
I saw the new Fiat 500 this weekend, and coincidentally I ran into a couple at a show that had a classic fiat 600. The couple claimed old fiat owners and clubs are embracing the new Fiat like it’s the second coming. They said the club folks are buying the car in droves and are wrapping the new 500 in all the history and heritage they can. Contrast this approach with the new Mini....
Wheel geometry dark magic.
Rear set to negative one or one and a half, I ask “why not zero” he says “you want it more aggressive” I ask isn’t zero good enough? He says “I tried that It was better more aggressive”. About this time three years ago my eyes would have rolled back in my head and I would have either tried to change the conversation or go hide in a corner to finish my beer. It’s like that used romance novel...
